September 15, 2026
Filed Under: Homebuyingfamily-oriented communitiesMaster Planned CommunitiesNew HomesNorthlake, TexasTexas

Families are Moving to These 6 up-and-coming Cities in Texas

As the old saying goes, “everything is bigger in Texas”, and in this case, it’s true. As up-and-coming Texas cities continue to gain popularity nationally, a greater number of families are laying down roots in areas of Texas where the American Dream is alive and well.

This is just one of the things Pecan Square by Hillwood has in common with up-and-coming Texas cities, making it one of the best places to live in Texas for families. From walkability and great schools and restaurants to friendly neighbors and a sense of community, check out some of our favorite up-and-coming cities in Texas and how you can find your dream home in these emerging towns.

1. Celina

Celina, Texas, stands out as one of North Texas’s most dynamic growth stories, rapidly transforming from a modest farming town into a nationally recognized suburban hub. Celina was the fastest-growing city in the country in the year ending July 2025, according to U.S. Census Bureau data, growing 24.6% and adding more than 12,710 residents in a single year — one of eight Texas cities that made the nation’s top 15 fastest-growing list that year.

This surge is supported by a pro-business climate and strategic location between Frisco and Prosper. Key infrastructure developments, like the Dallas North Tollway extension, now under construction and expected to open to traffic by fall 2027, and the arrival of major retailers such as Costco, which opened its first Celina location on August 26, 2026, are paving the way for a projected build-out population of around 380,000, according to the Celina Economic Development Corporation, enhancing the city’s economic appeal and connectivity.

Education is a cornerstone of Celina’s attraction. The Celina Independent School District, serving most of the city, holds a “B+” overall grade from Niche and a “B” accountability rating from the Texas Education Agency for the 2025-26 school year, its fourth consecutive year earning that rating. The district continues to expand to accommodate new families while maintaining a reputation for quality education.

Ultimately, people are drawn to Celina for its unique blend of opportunity and lifestyle. It offers newer, more affordable homes compared to established suburbs without sacrificing quality of life. The combination of strong schools, forward-thinking infrastructure, and a welcoming, community-focused atmosphere—even amidst rapid transformation—cements Celina’s status as a premier North Texas destination.

Key Celina Statistics

2. Prosper

Prosper, Texas, has quietly become one of North Texas’s most-watched suburban success stories. As of July 1, 2025, the town’s population reached 45,605, according to the U.S. Census Bureau — up 51.2% from 30,174 at the 2020 census — with a long-term build-out projection of roughly 72,000 residents, per the Prosper Economic Development Corporation. Prosper continues to rank among the fastest-growing wealthy suburbs in the U.S.

Economically, Prosper markets itself as primed for business investment and lifestyle appeal. The town has cut property tax rates, expanded infrastructure (roads, parks, utilities), and committed to quality public amenities, including a 35-acre arts district approved in 2024 that’s projected to generate roughly $1 billion in revenue and create over 400 full-time jobs.

The Prosper Independent School District (PISD) mirrors the town’s rapid ascent, operating multiple high schools, middle schools, and elementary campuses across the growing footprint. Many of Prosper’s public schools receive top marks on platforms like GreatSchools and Niche, contributing to the town’s strong reputation with families.

People are choosing Prosper for many of the same reasons they gravitate to Celina: newer housing, strong schools, infrastructure investment, and proximity to Dallas, all framed within a suburban atmosphere that still feels planned, green, and community-centered.

Key Prosper Statistics

3. Frisco

Frisco’s growth over the past decade has been nothing short of remarkable. A 2026 analysis by fintech company MoneyLion named Frisco the most affordable, fastest-growing city in the country, weighing population growth against median household income and cost of living. The city has strategically invested in infrastructure, parks, and entertainment options, creating a well-rounded and thriving suburban environment. Frisco’s population surge has been driven not just by new residential development, but also by the steady arrival of major employers and corporate headquarters looking to capitalize on the city’s business-friendly atmosphere.

This dynamic economic landscape is evident in the presence of the Dallas Cowboys’ headquarters at The Star, as well as a host of major corporations in sectors like healthcare, technology, and finance. These employment opportunities, paired with a strong sense of community and cutting-edge amenities like sports venues, shopping centers, and award-winning public spaces, make Frisco a highly desirable place to live for both young professionals and growing families.

Frisco’s commitment to high standards extends across both city services and public education. Frisco ISD is the largest school district in Texas to earn an “A” rating from the Texas Education Agency, a distinction it has held for three consecutive years. As a result, Frisco continues to attract newcomers seeking vibrant community life and long-term value, cementing its status as a premier North Texas destination for those prioritizing both growth and quality living.

Key Frisco Statistics

4. Princeton

Princeton, Texas, has become a standout example of explosive growth and transformation in North Texas. As of July 2025, the city’s population reached 43,524 residents, according to the U.S. Census Bureau — up from 17,027 at the 2020 census. Princeton’s population surged roughly 30% in a single year, making it the fastest-growing city or town in the United States, per Census Bureau data.

Princeton’s unique blend of affordability, strategic location, and ambitious investment in infrastructure and amenities is fueling this remarkable expansion. Home values remain well below neighboring hubs like Frisco and McKinney, making Princeton especially attractive to first-time buyers and growing families. The housing market has kept pace with demand, with thousands of homes still in the development pipeline.

City leaders have responded proactively to this growth, enacting a temporary pause on new residential construction to make sure local infrastructure can adequately support the rapidly expanding population. Quality of life is front and center in Princeton’s planning: the Princeton Independent School District is highly rated with ambitious expansion plans, new public amenities and parks are in the works, and retail options—including national brands—are opening to serve the burgeoning community. With this combination of accessibility, opportunity, and a strong family focus, Princeton’s rise is redefining what it means to be a destination city in North Texas.

Key Princeton Statistics

5. New Braunfels

New Braunfels, Texas, is experiencing rapid and impressive growth, making it one of the fastest-growing cities in the country. As of the Census Bureau’s July 1, 2025 population estimate, New Braunfels is home to approximately 122,492 residents, up from about 91,640 at the 2020 census — growth of roughly 34% over five years. The city gained national attention as one of the fastest-growing cities in the U.S. in recent years, showcasing the strong appeal of New Braunfels as a vibrant community within the Texas Hill Country.

This population surge is supported by a thriving workforce and economy, contributing to a strong local job market and expanding economic opportunities. The city blends small-town charm with modern conveniences, offering a desirable quality of life enhanced by its historical heritage, parks, festivals, and proximity to both Austin and San Antonio.

With continued strong growth expected, New Braunfels is rapidly transforming from a small town into a bustling city while maintaining the welcoming atmosphere and community spirit that draws so many families and newcomers each year.

Key New Braunfels Statistics

6. Northlake

Northlake, Texas, has rapidly emerged as one of the Dallas-Fort Worth metroplex’s most dynamic communities. The town’s population reached 12,036 as of July 2025, according to the U.S. Census Bureau — up 129.8% from the 2020 census, reflecting one of the fastest growth rates in North Texas.

This boom is fueled by a unique blend of lifestyle and economic opportunity that attracts a young and prosperous demographic. Northlake appeals to families and professionals seeking a higher quality of life, with a median household income well above state and national averages. A key factor in its appeal is the highly regarded Northwest Independent School District, a top-tier district known for its strong academics and strategic expansion to support the growing community.

While embracing rapid development, Northlake remains committed to preserving its distinct semi-rural heritage through strategic planning and infrastructure investment. This thoughtful approach ensures the town balances expansion with the very charm that makes it so attractive. With a long-term build-out plan for 55,000 residents, Northlake is solidifying its reputation as a premier destination for those seeking both opportunity and an exceptional living environment in North Texas.

Key Northlake Statistics

Northlake’s reputation as one of the premier up-and-coming cities in Texas is anchored by visionary developments like Pecan Square.  Our planned community is thoughtfully designed in the heart of Northlake, featuring new homes and schools that foster a timeless sense of community and family tradition.

What Makes These the Best Places to Live in Texas for Families

Across all six of these cities, the pattern holds: strong schools, room to grow, and a genuine sense of community are what turn a fast-growing city into one of the best places to live in Texas for families. Northlake checks every one of those boxes — and Pecan Square puts that lifestyle right in your own backyard.

The Pecan Square Lifestyle

Designed as a welcoming “town within a town,” Pecan Square offers an all-inclusive lifestyle for every family. The community is rich with amenities that support modern living, including a state-of-the-art fitness center, collaborative workspaces, vibrant entertainment venues, playgrounds, and abundant green space. Hillwood Communities has curated every detail to ensure that from the moment you move in, your family has endless resources for connection, wellness, and recreation right outside your front door.

To learn more about Pecan Square by Hillwood, stop by The Greeting House for a tour! Our builders have available inventory, and many are offering incentives! Browse for your new home online, then visit the builder’s models to learn more about special offers.

Frequently Asked Questions

What are the best places to live in Texas for families?
Fast-growing North Texas suburbs like Celina, Prosper, Frisco, Princeton, and Northlake consistently rank among the best places to live in Texas for families, thanks to strong public schools, new construction inventory, and family-oriented amenities. Northlake, home to Pecan Square, stands out for its top-rated Northwest ISD schools, semi-rural charm, and easy access to the Alliance corridor and DFW Airport.

What makes a Texas suburb good for families?
The strongest family-friendly suburbs typically combine highly rated school districts, walkable neighborhoods, new-construction housing, and community amenities like parks, trails, and recreation centers — all factors reflected across the cities profiled above.

Is Northlake, Texas a good place to raise a family?
Yes. Northlake is served by the highly regarded Northwest Independent School District, offers new-construction homes through builders like Highland, Coventry, and David Weekley, and combines small-town character with proximity to major North Texas job centers.