Families are Moving to These 6 up-and-coming Cities in Texas

As the old saying goes, “everything is bigger in Texas”, and in this case, it’s true. As up-and-coming Texas cities continue to gain popularity nationally, a greater number of families are laying down roots in areas of Texas where the American Dream is alive and well.

This is just one of the things Pecan Square by Hillwood has in common with up-and-coming Texas cities, making it one of the best places to live in Texas for families. From walkability and great schools and restaurants to friendly neighbors and a sense of community, check out some of our favorite up-and-coming cities in Texas and how you can find your dream home in these emerging towns.

1. Celina

Celina, Texas, stands out as one of North Texas’s most dynamic growth stories, rapidly transforming from a modest farming town into a nationally recognized suburban hub. Its explosive expansion earned it the title of America’s fastest-growing city for its size, according to recent U.S. Census data. This trend is fueled by record-breaking residential construction, with the Dallas Business Journal consistently ranking Celina among the fastest-growing cities in the DFW area.

This surge is supported by a pro-business climate and strategic location between Frisco and Prosper. Key infrastructure developments, like the forthcoming Dallas North Tollway extension and the arrival of major retailers such as Costco, are paving the way for a projected build-out population of around 350,000, enhancing the city’s economic appeal and connectivity.

Education is a cornerstone of Celina’s attraction. The Celina Independent School District, serving most of the city, earns high marks with an “A-minus” district rating from Niche and a solid “B” from the TEA. The district is expanding to accommodate new families while maintaining a reputation for quality education.

Ultimately, people are drawn to Celina for its unique blend of opportunity and lifestyle. It offers newer, more affordable homes compared to established suburbs without sacrificing quality of life. The combination of strong schools, forward-thinking infrastructure, and a welcoming, community-focused atmosphere—even amidst rapid transformation—cements Celina’s status as a premier North Texas destination.

Key Celina Statistics

• Population: 51,661 (Census, July 1, 2024)
• Median Household Income: $155,875 (2023)
• Median Home Value: $588,555
• Zip codes: 75071, 75078

2. Prosper

Prosper, Texas, has quietly become one of North Texas’s most-watched suburban success stories. As of January 2024, its population was estimated at over 44,000, up from just 9,423 in 2010—a more than fourfold jump. This up-and-coming city has seen annual growth rates between 9% and 13% over recent years, and its 2025 projected population is ~46,087, with expectations of reaching 72,000 at full build-out.  Prosper often ranks among the fastest-growing wealthy suburbs in the U.S.  In a GoBankingRates ranking, Celina and Prosper placed second and third among growing affluent suburbs nationwide. 

Economically, Prosper markets itself as primed for business investment and lifestyle appeal. The town has cut property tax rates, expanded infrastructure (roads, parks, utilities), and committed to quality public amenities. In 2024, Prosper approved a 35-acre arts district projected to generate approximately $1 billion in revenue and create over 400 full-time jobs, anchored by hotels, retail, water features, and multifamily housing.

The Prosper Independent School District (PISD) mirrors the town’s rapid ascent. From about 14,287 students in 2018–19, PISD is projected to serve over 32,197 students in 2025–26, now operating 4 high schools, 6 middle schools, and 20 elementary campuses. Many of Prosper’s public schools receive top marks on platforms like GreatSchools and Niche, contributing to the town’s strong reputation with families. 

People are choosing Prosper for many of the same reasons they gravitate to Celina: newer housing, strong schools, infrastructure investment, and proximity to Dallas, all framed within a suburban atmosphere that still feels planned, green, and community-centered.

Key Prosper Statistics

• Population: 44,503 (2024)
• Median household income: $187,603 (2023)
• Median home value: $808,934
• Zip codes: 75078, 75009

3. Frisco

Frisco’s growth over the past decade has been nothing short of remarkable, positioning it among the fastest-growing cities in both Texas and the United States. Families continue to flock to Frisco, drawn by its top-rated schools, abundant new housing, and outstanding quality of life. The city has strategically invested in infrastructure, parks, and entertainment options, creating a well-rounded and thriving suburban environment. Frisco’s population surge has been driven not just by new residential development, but also by the steady arrival of major employers and corporate headquarters looking to capitalize on the city’s business-friendly atmosphere.

This dynamic economic landscape is evident in the presence of the Dallas Cowboys’ headquarters at The Star, as well as a host of major corporations in sectors like healthcare, technology, and finance. These employment opportunities, paired with a strong sense of community and cutting-edge amenities like sports venues, shopping centers, and award-winning public spaces, make Frisco a highly desirable place to live for both young professionals and growing families.

Frisco’s forward-thinking urban planning has set it apart as a city that balances growth with a commitment to high standards in education, safety, and recreation. The city’s school district consistently ranks among the best in Texas, and its parks and event calendar offer endless family activities year-round. As a result, Frisco continues to attract newcomers seeking vibrant community life and long-term value, cementing its status as a premier North Texas destination for those prioritizing both growth and quality living.

Key Frisco Statistics

• Population: 235,208 (2024)
• Median household income: $141,129 (City of Frisco, 2024)
• Median home value: $661,265
• Zip codes: 75034, 75035

4. Princeton

Princeton, Texas, has become a standout example of explosive growth and transformation in North Texas, earning the distinction as the fastest-growing city in the United States between 2023 and 2024. In just that single year, this up-and-coming Texas city’s population surged by an eye-catching 30.6%, climbing from about 28,000 residents in mid-2023 to over 37,000 by mid-2024. This growth has been so robust that Princeton’s population has more than doubled since 2020, and projections for 2025 range even higher—illustrating the magnetic pull of this Collin County community for families and professionals alike.

What’s fueling this remarkable expansion is Princeton’s unique blend of affordability, strategic location, and ambitious investment in infrastructure and amenities. Home values remain below neighboring hubs like Frisco and McKinney, with a median value around $310,000, making Princeton especially attractive to first-time buyers and growing families. The housing market itself has kept pace with demand, adding more homes between 2020 and 2023 than in the prior ten years combined, and there are over 10,000 more homes in the development pipeline.

City leaders have responded proactively to this growth, enacting a temporary pause on new residential construction to make sure local infrastructure can adequately support the rapidly expanding population. Quality of life is front and center in Princeton’s planning: the Princeton Independent School District is highly rated with ambitious expansion plans, new public amenities and parks are in the works, and retail options—including national brands—are opening to serve the burgeoning community. With this combination of accessibility, opportunity, and a strong family focus, Princeton’s rise is redefining what it means to be a destination city in North Texas.

Key Princeton Statistics

• Population: 37,019 (2024)
• Median household income: $96,766 (2024 census data)
• Median home value: $310,768
• Zip codes: 75407 (primary city zip code)

5. New Braunfels

New Braunfels, Texas, is experiencing rapid and impressive growth, making it one of the fastest-growing cities in the country. As of 2025, its population is projected to be around 122,000 to 124,000 residents, reflecting a significant increase from approximately 91,600 in the 2020 census. This represents a growth rate of about 35% over the last five years, with an annual growth rate estimated at around 4.7% to 5.5%. The city gained national attention as the second-fastest growing city in the U.S. from 2022 to 2023, where it added over 12,000 new residents in just one year, showcasing the strong appeal of New Braunfels as a vibrant community within the Texas Hill Country.

This population surge is supported by a thriving workforce and economy, with the number of working-age residents increasing by approximately 22% recently, contributing to a strong local job market and expanding economic opportunities. The city blends small-town charm with modern conveniences, offering a desirable quality of life enhanced by its historical heritage, parks, festivals, and proximity to both Austin and San Antonio.

With continued strong growth expected, New Braunfels is rapidly transforming from a small town into a bustling city while maintaining the welcoming atmosphere and community spirit that draws so many families and newcomers each year.

Key New Braunfels Statistics

• Population: 116,477 (2024)
• Median household income: $85,827
• Median home value: $354,968
• Zip codes: 78130, 78131, 78132, 78135

6. Northlake

Northlake, Texas, has rapidly emerged as one of the Dallas-Fort Worth metroplex’s most dynamic communities. The town is experiencing a remarkable transformation, with its population surging by nearly 72% between 2020 and 2023. This explosive trend, reflecting an annual growth rate of roughly 13%, is projected to push its population past 12,000 by the end of 2025.

This boom is fueled by a unique blend of lifestyle and economic opportunity that attracts a young and prosperous demographic. With a median age of just 28.4 years and a median household income of nearly $120,000, Northlake appeals to families and professionals seeking a higher quality of life. A key factor in its appeal is the highly-regarded Northwest Independent School District, a top-tier district known for its strong academics and strategic expansion to support the growing community.

While embracing rapid development, Northlake remains committed to preserving its distinct semi-rural heritage through strategic planning and infrastructure investment. This thoughtful approach ensures the town balances expansion with the very charm that makes it so attractive. With a long-term build-out plan for 55,000 residents, Northlake is solidifying its reputation as a premier destination for those seeking both opportunity and an exceptional living environment in North Texas.

Key Northlake Statistics

• Population: 10,746 (2024)
• Median household income: $119,903 (2023)
• Median home value: $499,641
• Zip codes: 76247, 76226, 76262

Northlake’s reputation as one of the premier up-and-coming cities in Texas is anchored by visionary developments like Pecan Square.  Our planned community is thoughtfully designed in the heart of Northlake, featuring new homes and schools that foster a timeless sense of community and family tradition.

The Pecan Square Lifestyle

Designed as a welcoming “town within a town,” Pecan Square offers an all-inclusive lifestyle for every family. The community is rich with amenities that support modern living, including a state-of-the-art fitness center, collaborative workspaces, vibrant entertainment venues, playgrounds, and abundant green space. Hillwood Communities has curated every detail to ensure that from the moment you move in, your family has endless resources for connection, wellness, and recreation right outside your front door.

To learn more about Pecan Square by Hillwood, stop by The Greeting House for a tour! Our builders have available inventory, and many are offering incentives! Browse for your new home online, then visit the builder’s models to learn more about special offers.